We shouldn’t be so hard on ourselves when business isn’t going according to plan.
Remember – Columbus Day is still on everyone’s calendar.
This poor guy ended up on the wrong continent more than once, in a different ocean, never found a single spice he could take home to Liz, and survived multiple mutinies. This last fact leads some of us to conclude that at least a small percentage of his employees knew long before Houston existed – they had a problem!
Yet, this perfectly imperfect human managed to make a lasting impression on America & became a day off for thousands of government employees and banks still grateful for his courageous legacy once a year.
My Conclusion: Be BOLD! Never GIVE UP! Make a new plan…and oh, yeah…always have another potential business name in your back pocket.