By Sheila Askov

Do you adjust your business practices to accommodate the weather? Successful retail and service providers always do. They take into account what people are likely to want, need, and respond to when the hot weather rolls around. Sometimes expanding the hours of operation to match the longer days is a smart move.

Maybe it’s as simple as adding an impromptu fringe benefit for your customers like ice-cold lemonade and cold water instead of hot tea and coffee.

People like to ‘chill’ in the summer. Check your marketing strategies to see if the language in your advertising and promotion reflects that.

If your business peak time is usually later in the year, take advantage of the fewer demands today and prepare, prepare, prepare. Take a little time to reflect on minor changes you might make to help your customers feel grateful they’re dealing with you.

Be good to yourself, too, and CHILL.