‘ROMANCE’ YOUR CUSTOMERS


Even though Valentine’s Day is over for this year, this applies year-round.

By Sheila Askov
Putting Personality in Print

What’s involved in ‘romancing’? Everyone wants to feel special.

Listen to them – find out what they want. Can your business make minor adjustments to make them feel more comfortable or ‘heard’?

Let them know they’re important to you – not just a number on an invoice. Take time to reflect on their personal interests and activities. This is a real person with a real life outside of the service you provide. Reflect that in your communication.

Hold their hand, emotionally. Sometimes they’re dealing with difficult issues that have practical and emotional consequences. Let them know you’ll be beside them throughout the process and will do whatever you can to make their path smoother.

ROMANCING IS CARING…YOU CAN DO THAT.